Instagram announced on Wednesday it will now allow all its users to add clickable links to their stories, a feature earlier limited to select users.
Adding links to stories can help users share resources and information with their followers, and also expand the app’s Shops feature by redirecting users to their websites, Instagram said in a statement.
The Facebook-owned company introduced stories links feature five years ago, allowing content creators and business accounts with over 10,000 followers to add swipe-up links to their stories. The move is intended to help users increase their engagement on the platform, according to Instagram.
“We made this decision based on feedback we heard from the community about how impactful it would be for creators and businesses of all sizes to benefit from link sharing to grow in the same way larger accounts do,” Instagram said in a statement.
You can access the feature by selecting the sticker tool from the top navigation bar when you capture or upload content to your Story. After selecting the “Link Sticker,” you can add your chosen link and then tap “Done.” From there, you can place the sticker anywhere on your Story and tap on it to see the other color variations.
For the convenience of the users, we have listed the process below via which they can add links to their stories:
- Capture or upload content to your story
- Select the sticker tool from the top navigation bar
- Tap the “Link” sticker to add your desired link and tap “Done”
- Place the sticker on your story — like other stickers — and tap on the sticker to see color variations
Instagram is also working on ways to customize the sticker so it’s clear what someone will see when they tap the link.